AppEase

by | Aug 25, 2026 | Portfolio | 0 comments

Description:

A financial advisor group from Green Bay, Wisconsin needed a fresh new website to replace the free web page builder site he initially created, plus some SEO/AIO work to attract new clients.
TruWay's Site

Approach:

  • The client needed to keep the branding, copy, and general site structure but wanted a refresh; more stock photography that matched the style and spoke to the customer, engaging layout, and general cleanup plus SEO touchup.
  • The original builder they used was clunky, hard to use, and didn’t allow for certain features that they wanted such as a custom navigation, so wanted a different builder installed on their WordPress site.

Wins:

  • I installed a new builder and created a custom navigation for them along with performing a cleanup, SEO refining, adding their content with a better structure, and got some blog posts setup as well.

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