Description:
A group of career coaches needed a new logo, branding, brainstorming, and help making a new website.
Approach:
- This client had a few ideas in mind for the logo and some fonts and needed me to bring it to life.
- I started out by creating three different logo designs and creating them digitally, then we moved into several rounds of edits, trying to find the best vibe for their new company. We were able to narrow it down to one main design, then we did a few more rounds of edits to get the right colors for their brand and represent the warm, energy, and inspirational feel that their ideal customers would feel while working with them.
- After discussing the vision of the web presence with the client, I pitched several solutions that included a base website to a full community platform that they could use eventually once they’d grown their audience and client base.
- The customer also wanted to be able to create their own website on Squarespace, and wanted some advice from me. I advised them on page structure, content, and gave them a branding guide with hex codes for their colors for easy use with their site builder.
Wins:
- I worked with the client’s creative vision to create logos and branding for use on their site along with Favicons, logos that were in color and black and white with transparent backgrounds.
- Through my advisory role, I helped the client create his own website with the platform he wanted, and assisted with SEO/AIO configurations through the platform along with a resource library that users could make purchases through.