TruWay Financial

by | Aug 25, 2026 | Portfolio | 0 comments

Description:

A financial advisor group from Green Bay, Wisconsin needed a fresh new website to replace the free web page builder site he initially created, plus some SEO/AIO work to attract new clients.
TruWay's Site

Approach:

  • Q & A: I always start every project with a conversation; what do you have now and where do you want to go?
  • My client’s main priorities were to get something that looked polished, could compete with the local competition, and would stand out in search results both through search engines and through AI results.
  • My priorities:  To keep the client’s project within their specified budget, both in cost for the project and ongoing pricing for their web hosting.

Wins:

  • I created a website for my client that he liked the look and feel, had easy to use tools in the backend that would allow him to do some minor updates to wording, had SEO tools and a dashboard for his Google Analytics that he could access all in one space.
  • I was able to implement the site on his host, take all of his domains and point it to the site, and I got him on an even cheaper hosting plan on the same host. 

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